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This repowering of an older brand shows how fresh thinking, and a commitment to creating suites of imagery, not one-offs, really pays off. Hit the button – we’d be delighted to show you what more you can do with the campaigns you already have.
One image, one headline is fairly common in core campaigns in healthcare. But it’s hardly how brands tap into their full potential.
The WHO wanted to see this particular disease eradicated. And the client needed more potency for its brands poised to help that. Well, this work goes to show that an omni approach can build from what you have, as easily as starting from scratch.
Yes, every patient matters, but surely we could do better? Some creative re-imagining used the empty space left by those free of disease to deliver the messages. That offered the possibility of a wider range of messages, adapting to match the shift in WHO policy, and the potency of the products.
Something not possible in the original iteration.
