Omni ideas are creative solutions that have
your brand's future strategic intentions 'baked in'
from the start.
At LAB we’ve coined the term ‘Omni ideas’ because the omni approach helps you make the most of strategies that are in any way, omni.
Today’s marketing campaigns in the Pharma world need to take advantage of channel variety, customer journey insight, digital engagement, and of course the possibilities presented by interactivity, moving image and AI.
Therefore the creative you get should be adaptable, flexible and responsive to these new opportunities.
It should be omni potent.
This approach delivers suites of multiple, interconnected communication assets that can be sequenced over time, deployed along the customer journey and which are all held together by a persuasive brand story.
You have an omni strategy that you
need to fully activate
We will develop strong brand platforms from which we build suites of assets tailored to the customer journeys, the channels and the future opportunities opened up by your strategy.
Omni from the start.
You have an existing, but limited, campaign that you need to extend
We are experienced at extending campaigns that have a narrow range of existing materials, by applying some lateral thinking and modern technologies to create a broader array of tailored assets.
A welcome injection of omni.
You have an established brand you
want to re-invigorate
We bring your comms materials in line with modern opportunities, using creative technologies to build engagement, interactivity and impact.
Omni-fying to release latent potential.
Omni ideas are built from the very beginning around the variety of technologies, platforms, channels and messaging possibilities your brand story and communication will need.
Importantly, responding to new communication opportunities doesn’t require a return to the drawing board – just a quick spin around the idea.
Over the years we’ve become adept at taking Clients’ existing assets and materials and refocusing them to give variety, scope and longevity. We won’t reinvent the wheel, but we will make it roll.
Have we sparked your interest?
One place to start is with an Omni audit.
We will do a simple assessment of your comms assets and offer our view on what can be optimised, developed or elevated. And we’ll throw in some simple pointers you can use right away. It won’t cost, so it’s definitely worth it.
This survey focused primarily on omni strategies and the communication platforms that underpin them.
It reveals whether people find omni approaches easy-to-implement, and what hurdles are encountered.
Download the report. As well as being an easy to digest snapshot,
it offers 3 simple recommendations, and 3 FREE omni wins.
Omnichannel implementation is more effective when there is a suite of creative elements, modules or text elements which can be readily (and therefore cost effectively) adapted and implemented.
Such resources provide flexibility and sequencing possibilities for the various dimensions of the omnichannel strategy being pursued.
Omnichannel will not be effective UNLESS the ideas driving it are also omni.
We start by focusing on what the brand stands for, not simply what it does.
And then we dig in.
We take our thinking down every avenue the brand may need to engage with.
Engineers would call it prototyping. And indeed so do we.
At Learner Adams Bones we have ensured that the capabilities needed to do this are in-house, so all that clever prototyping happens organically.
And the result is a robust creative platform that can readily be developed as you need, without going back to the drawing board each time.
LAB-grown Omni ideas are alive with future possibilities.
