This Med Device story shows what you can do when you inject a bit of omni thinking into a traditional approach. Please hit the button to hear it, and we’ll bring our world to yours.

Med Device promotions rarely get beyond a simple product photograph, plus copy line that is little more than a name.

This client had a range of electronic ‘boxes’ for the OR, and power tools for the surgeon, and the standard brochures to go with them. The only way to bring a large array of comms into the modern era without breaking the bank was to inject some omni thinking.
 

That meant a unifying brand story that held everything together and an omni approach to the visualisations that allowed every product to be a distinct hero.
 

Injecting omni doesn’t necessarily mean revolution – sometimes it’s just evolution. Albeit comprehensively evolved.